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Consulting Services

Looking to attract more Canadian shoppers & travellers to your destination or attraction?

 

Cross Border PR & Marketing Consulting

We specialize in helping our U.S. partners navigate the Canadian travel, media and marketing landscape, offering a variety of unique, targeted opportunities to get your message out to Canadian consumers, media and the travel industry across Canada.

 

We offer free initial consultations to help us understand your goals and needs, allowing us to create effective, customized PR and Marketing strategies that work for you.

 

Our Consulting Team

 

Stephen Fine

 

Stephen is the president and founder of Toronto based Cross Border Media Inc., publisher of CrossBorderShopping.ca and SnowbirdAdvisor.ca, Canada’s leading online consumer resources for cross border shopping, travel and snowbird information.

 

He is also a partner in OutletBound.com, an online consumer resource for outlet shopping and tourism in the United States.

 

Stephen is a current board member of Discover America Canada, a SKAL International member and advisory committee member for the ONE Travel Conference. He has spoken at numerous conferences and events and frequently appears on television and in print media as a cross border shopping and travel expert.

 

Susan Webb

 

Susan is the president of Toronto based VoX International, a leading provider of PR, Marketing and Media services to the international travel and tourism industry in Canada.

 

Susan has held executive management positions with a number of travel and tourism companies and is acknowledged throughout the Canadian travel industry as innovative, client-driven and well-versed in selling and promoting travel and travel-related products and services. Many recognized national marketing initiatives and trends can be directly attributed to Susan's creative marketing abilities. Her talent for implementing strategies and securing business alliances with top executives makes her solutions highly sought after within the sector.

 

Susan is currently a member of SKAL and SITE and is on the board of directors of Discover America Canada. She has also held board positions within industry associations such as PATA, ACTA, IATA, TICO, CATO and SITE.

Our Services

 

  • PR & Marketing Campaign Planning and Execution

 

  • Media Relations

 

  • Digital & Social Media Campaign Development

 

  • Media Planning and Buying

 

  • Travel Media Connections & Events

 

  • Travel & Consumer Trade Show Participation

 

  • Travel Association and Organization Connections

 

  • Strategic Partnership Opportunities

Learn more about our cross border consulting services:

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